Newcomer users are just getting into the fitness trend and wish to keep an eye on how much they move during a typical day. These users will often only focus on a single number, their daily steps. These devices are therefore very simple, with no advanced functionality like heart rate monitors and GPS, and are available at a reasonable budget of under $100.
Active users have been tracking steps for some time and are now a few steps beyond the newcomer stage. Many of these users will want to track food intake as well as active minutes, but may not necessarily want to track their every move with GPS tracking. You can usually get your hands on one of these trackers for less than $200.
We classify committed users as people who are dedicated to a healthy lifestyle, whose fitness enthusiasm is more than a mere hobby. Committed users will typically track their food intake and physical activity using a combination of fitness wearables and mobile apps. For these users, the steps are just a number, it’s everything else that matters, things like calories burned, active minutes, peak and heart rate, amount and quality of sleep. These devices are much more complete and thus have a higher price range.
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